November 2025  |  OOH

ATT x Samsung

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For the Samsung Galaxy Z Fold 6, our client asked us to craft a campaign that celebrates the transformative features of the device—from its seamless foldable design to its multitasking power. We aimed to bring the phone to life by showcasing how it opens up new creative possibilities—whether for productivity, entertainment, or self-expression—making every fold a new chapter in what a smartphone can be.

Client Ask:

To bring the Galaxy Z Fold 6 to life, our agency partnered with AT&T’s Discovery District in downtown Dallas, using their digital billboard outside the store as a focal point. We created a captivating concept inspired by a Rube Goldberg machine, where each feature of the phone triggered the next in a chain of connections. From multitasking to immersive sound, every element was woven into the story, culminating in the flip—seamlessly integrating into everyday life, showing how the phone adapts and empowers with every fold.

Agency Solution:

In addition to the Rube Goldberg concept, we leaned heavily into the phone’s bold color story palette, ensuring each vibrant hue popped against the urban backdrop of the Discovery District. We highlighted the Z Fold 6’s luminous, high-contrast display, using illuminated graphics and bold transitions to mirror its clarity and vibrancy. Each visual cue pulsed with energy, guiding viewers through the features, and immersing them in a world of color, light, and possibility—just like the phone itself.

Ultimately, our goal was to draw viewers and passersby directly into the AT&T store, just beneath the billboard, enticing them to pick up the Galaxy Z Fold 6 and experience its future-forward possibilities firsthand. Through this immersive journey, we made them feel not just curious, but inspired—inviting them to imagine how this bold, foldable phone would seamlessly become a part of their daily lives and future tech experiences.

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Metrics

To understand the impact of our campaign, we closely tracked key performance metrics that tied back to both digital engagement and real-world actions. These results helped us gauge how effectively we brought the Galaxy Z Fold 6 to life—measuring everything from audience reach and brand recall to store visits and feature adoption. Below, we break down the specific performance indicators that showcase the campaign’s success.

How It Performed

Brand consideration

5.2%

Store visits

18%

  • "Just saw the Galaxy Z Fold 6 billboard in Dallas—absolutely blown away! The whole Rube Goldberg concept was so creative, and the colors on that screen are insane. I can’t wait to head to the AT&T store and try it—this might be the future of how I use a phone!"

    @TattyDaddy234