January 2025 | Activation. SocialKFC x Skims
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KFC tapped our agency to develop innovative, social-first activations and concepts that drove content for the brand in the future. We crafted a series of surprising, shareable experiences that sparked engagement and kept the brand top-of-mind on social platforms.
Client Ask:Our agency’s solution was a groundbreaking partnership with SKIMS and Kim Kardashian to create a line of loungewear inspired by KFC’s iconic chicken and its signature sauces. The collection featured a palette of skin tones—browns, pinks, and reds—mirroring the rich variety of flavors. This line became a staple: a go-to comfort piece for fans, perfectly paired with the joy of enjoying KFC.
Agency Solution:“Chillin' in my new KFC x SKIMS lounge set—comfort never looked this good! The colors are giving me all the flavor vibes, and this is the perfect fit for a cozy night with my KFC treat. #KFCLounge #SKIMSxKFC #ComfortGoals"
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MetricsWe explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.
How It Performed
Page views23 M
Sales Boost20%