November 2024  |  Activation. Social.

Necoa Water

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Our agency designed a high-touch activation paired with a social campaign to introduce Necoa to the U.S. market. We brought the product to life by curating an immersive tasting event, where water sommeliers and water enthusiasts guided guests through a sensory journey. We emphasized the superior filtration as both a functional necessity and a piece of art that elevates any kitchen.

Necoa, a premium Korean water filtration company, needed to expand its audience exposure in the United States.

Client Ask:
Agency Solution:

We hosted pop-up events in key U.S. cities, from New York to Los Angeles, inviting media, influencers, and consumers to experience the water firsthand. Each tasting was paired with storytelling—highlighting how the design of the Necoa system transforms the everyday ritual of drinking water.

To amplify reach, we launched a targeted social campaign with short, aspirational videos of the sleek design, coupled with influencer testimonials. This drove curiosity, inviting audiences to discover why Necoa is the next must-have kitchen centerpiece.

Metrics

Event attendance: Over 2,000 guests attended across four cities in the first 30 days. Social reach: The campaign generated 5 million impressions across Instagram and TikTok. Engagement: Videos and posts saw a 10% engagement rate, with users saving and sharing content at high rates. Sales growth: Necoa experienced a 40% increase in online sales within 90 days. Brand awareness: Post-campaign surveys showed a 25% rise in brand recognition across the U.S. market.

How It Performed

Social engagment

10% boost

Online sales

40% increase

  • "I just attended the Necoa water tasting event, and I’m still in awe! 💧 The water is so pure, and the design is a true piece of art in my kitchen. The sommeliers explained every detail, and now I can’t imagine my home without it."

    @Avery_P