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Samsung: Jaden x Jagger

November 2025  |  OOH

Samsung wanted to amplify the Galaxy Flip’s hands-free capabilities and sleek design ahead of the Summer Olympics. Specifically, they aimed to showcase young, active creators using the Flip and Ring to capture their dynamic skateboarding lifestyle, with Jagger Eaton preparing for the Olympics and Jaden Smith as a skateboarding icon.

Client Ask:

Our agency created a high-impact, social-first campaign that captured the essence of skate culture in Downtown LA. We enlisted Jaden Smith and Jagger Eaton to lead a series of skate sessions, using the Galaxy Flip to record their moves and the Ring to seamlessly trigger, edit, and share their footage. The campaign spotlighted their personal journeys, from the skate park to the global stage, positioning the Flip as the ultimate creative tool for Gen Z action.

Agency Solution:

We produced a series of short films and social clips featuring Jaden and Jagger, filmed as they skated through iconic LA neighborhoods.

Each video started with the Ring triggering a perfect hands-free recording, as they captured stunts, tricks, and candid moments. These videos were released across Instagram, YouTube, and TikTok, with behind-the-scenes content and teaser clips leading up to the Olympics. The result was an authentic, aspirational narrative that blended sport, creativity, and cutting-edge technology.

Metrics

Engagement rate: The campaign achieved a 15% engagement rate across TikTok and Instagram, surpassing the industry average. Video views: The skateboarding clips garnered over 10 million views across platforms in just two weeks.
Influencer reach: Jaden and Jagger’s posts reached 8 million users, driving massive buzz in the skate and youth segments.
Website traffic: Samsung.com saw a 30% increase in visits to the Flip product page during the campaign.
Fifth, pre-order lift: The Flip saw a 25% boost in pre-orders among Gen Z customers during the Olympic lead-up.

How It Performed

Influencer Reach

8 Million views

Website traffic

30% increase

  • "Whoa, just saw Jaden and Jagger killing it on their Galaxy Flip! 😱 The way they capture those skate tricks hands-free with the ring is unreal. This is next-level creativity—can’t wait to see what they do next! #GalaxyFlip #SkateLife #HandsFreeVibes"

    @Sk8r23